From Vacant and Unsellable to a High-Value Investment Sale

When the owner of a commercial property in Mackay approached Fred Dubois to discuss selling, the situation was far from straightforward. The building, a multi-tenanted asset, was around 40% vacant, a major hurdle for attracting interest from investors.

At the same time, the layout and remaining tenants didn’t quite suit an owner-occupier either. To make things more challenging, the seller needed to achieve a strong sale price to meet financial commitments.

Initial Strategy and Market Response

Given the urgency, Fred launched an initial sales campaign targeting the owner-occupier market. However, with high vacancy and limited suitability, the property didn’t attract the offers needed to meet the seller’s expectations.

Rather than pushing on with a strategy that wasn’t working, Fred proposed a new approach.

Repositioning the Property

Fred recommended leasing the vacant space first in order to reposition the property for the investment market. With targeted advertising, leasing incentives, and hands-on tenant engagement, the building was fully leased within a few months.

This move significantly increased the property’s value and appeal to investors.

Final Outcome

Once the property was 100% tenanted, Fred launched a fresh four-week Expressions of Interest (EOI) campaign focused on the investor market.

The result: a successful sale at the higher price point the seller had been hoping for.

Key Takeaway

Some properties need a bit of groundwork before going to market. With the right strategy and a clear plan, even a property that seems difficult to sell can become a high-value investment.

If you're looking to sell a commercial or industrial property in Mackay and want to get the best possible outcome, speak with Fred Dubois. His strategic approach can help you unlock your property's full potential.