Beating Expectations by Nearly $400K, How Strategic Marketing Made the Difference

After conducting some market research and speaking with other agents, the owner of a tenanted industrial warehouse approached Fred Dubois with a clear price expectation in mind: around $950,000.

The Mackay commercial property had two quality tenants in place, each on secure, long-term leases which is an attractive setup for any investor. Recognising this strong investment profile, Fred advised that the market could be willing to pay significantly more.

Instead of setting a price and potentially capping buyer interest, Fred recommended marketing the property via an Expressions of Interest (EOI) campaign. This approach would allow buyers to compete openly, letting demand—not a price tag—drive the result. A four-week campaign was launched, generating strong interest across the investor market.

At the end of the campaign, the property received eight offers and ultimately sold for $1,340,000, an impressive $390,000 above the seller’s initial expectations.